News & Offers
Celebrate 2012 at the HMC with 20.12% off Conferencing!
The Heritage Motor Centre, an award winning, high-profile contemporary venue, is offering a special discount of 20.12% off published day delegate rates for companies booking their next event there. The highly competitive offer ensures companies benefit from the best rates for 2012 and that delegates can enjoy business as well as pleasure at one of the UK’s most unique venues, also home to the largest collection of British heritage vehicles in the world.
Set in 65 acres, the HMC provides a unique environment for conferences, exhibitions, events, product launches and gala dinners. The Centre offers a range of experiences from free access for delegates to explore the Museum to tailored adrenaline fuelled off road Land Rover Experiences. All events benefit from free WiFi as standard and meeting rooms are fitted with new plasma screens or LCD projectors.
The 20.12% discount is based on the published Day Delegate Rate (DDR) of £52.95 + vat, making the offer £42.30 + vat. The offer is only valid on new bookings during 2012. The offer is subject to availability and cannot be used in conjunction with any other offer.
HMC wins prestigious national award!
The Heritage Motor Centre, in conjunction with local design agency Box Clever Marketing, has won a prestigious national award for its conference marketing at the Meetings Industry Marketing Awards. The awards, which celebrate the industry’s best marketing initiatives of the year, were announced at the Park Plaza Riverbank London on Monday 17 October. The Centre was amongst the final four for Best Brochure – Venues/Destinations and beat off strong competition from the Hong Kong Tourism Board, Jersey Conference Bureau and Victory Services Club in London.
The HMC and Box Clever Marketing successfully developed an integrated campaign with the tagline ‘an ideal blank canvas for conferences, meetings and events’. The campaign focused on the HMC’s unique selling points and was so successful it expanded into the reception area to improve communication, increase bookings and occupancy and maintain the conference rate during the economic downturn. The campaign’s success was reflected by occupancy rising by 7%, confirmed bookings from new customers increasing by 25% and the e-version of the brochure receiving 100′s of views per month. 8% of confirmed bookings so far this year have come via online sources compared to 5% for the entire 2010.
Julie Tew, Managing Director at the Heritage Motor Centre stated “We are thrilled and honoured to have won the gold award at the MIMA 2011. Winning this award is testament to the quality of work and creative talent that has gone into creating our conference marketing”.
The HMC is a dedicated conference and exhibition centre conveniently located off junction 12 of the M40 in Warwickshire. The Centre offers over 20 stylish meeting rooms for 6 – 600 delegates with internal and external exhibition space and outdoor event space licensed for 5000 people. Set in 65 acres, the Centre also boasts a meadow for team building, two 4×4 off-road tracks, 2000 free car parking spaces, and external hard standing (9700sqm), ideal for marquees and outdoor events.